More and more wineries are adapting to welcome children, offering them a unique experience to learn through play about the fascinating journey of grapes to wine. These activities help foster environmental awareness and lay the foundation for a future of mindful consumption. Meanwhile, families and accompanying adults can focus on tastings and deepening their knowledge of the winery’s labels and products in a relaxed and serene atmosphere.
For wineries, this approach strengthens their identity and image, enhancing their reputation, building customer loyalty, and fostering social connections. Direct winery sales are a growing trend. According to the “Wine Suite 2024 Report on Wine Tourism and Direct-to-Consumer Sales,” the percentage of visitors purchasing wine at the winery rose to 76.5% in 2023, compared to 73.8% in 2022. The average receipt value increased by 19%, reaching €140 in 2023 compared to €117.5 in 2022.
Let’s explore how wineries in various countries accommodate children, offering a range of international perspectives. In all cases, advance booking is strongly recommended.
Are you interested in reading this article? You can find it in Around Wine #3!