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Approaches

DISCOVER YOUR TASTES SCIENTIFICALLY

Why Do You Like Some Wines More Than Others? Taste, as one of the five senses, is entirely personal. The Texas-based company VinoTastr offers a kit designed to help you understand your preferences, enabling you to consistently choose the wines you enjoy the most. Who Says Wine Preferences Are Just a Matter of Opinion? According to otolaryngologist Henry P. Barham, co-founder of VinoTastr, our taste buds play a critical role in choosing the perfect wine. Individual sensitivity to taste profoundly influences how we perceive flavors. For example, if you dislike cilantro, it’s likely due to how your taste receptors respond to bitterness. Developed over a decade of research, a simple at-home kit is designed to measure individual sensitivity to the four primary tastes: bitter, sweet, salty, and sour. Based on the results, the company creates a personalized taste profile and sends tailored wine recommendations via a periodic newsletter. VinoTastr also fosters a community where wine enthusiasts can share preferences, tips, and discoveries, helping one another explore new and preferred labels.

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KIDS IN THE WINERY: EVERYONE’S HAPPY

More and more wineries are adapting to welcome children, offering them a unique experience to learn through play about the fascinating journey of grapes to wine. These activities help foster environmental awareness and lay the foundation for a future of mindful consumption. Meanwhile, families and accompanying adults can focus on tastings and deepening their knowledge of the winery’s labels and products in a relaxed and serene atmosphere. For wineries, this approach strengthens their identity and image, enhancing their reputation, building customer loyalty, and fostering social connections. Direct winery sales are a growing trend. According to the “Wine Suite 2024 Report on Wine Tourism and Direct-to-Consumer Sales,” the percentage of visitors purchasing wine at the winery rose to 76.5% in 2023, compared to 73.8% in 2022. The average receipt value increased by 19%, reaching €140 in 2023 compared to €117.5 in 2022. Let’s explore how wineries in various countries accommodate children, offering a range of international perspectives. In all cases, advance booking is strongly recommended.

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SPARKLING INDULGENCE

Champagne – the classiest of all sparkling wines – stands for luxury, special moments and festivity. Every champagne is a work of art, the enjoyment of which can be perfected with the right glass. Did you know that the glass has a decisive influence on the flavour and perlage – the fine bubbles of carbon dioxide – of champagne? The shape of the glass influences how the flavours come to the fore and how the bubbles are retained. There are many different shapes of glasses for enjoying champagne:

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Human nose and artificial nose to discover together what’s in the glass

The man-machine alliance, thanks to the artificial nose, now extends to the quest for wine quality. On one side, there's a new "electronic nose" dedicated to this task, a recent Italian invention capable of thoroughly understanding the substance and its origin. On the other hand, there's the human ability to know and recognize the aromas (scents, bouquets, etc.) of wine, even by training at home.

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