Why Do You Like Some Wines More Than Others?
Taste, as one of the five senses, is entirely personal.
The Texas-based company VinoTastr offers a kit designed to help you understand your preferences, enabling you to consistently choose the wines you enjoy the most.
Who Says Wine Preferences Are Just a Matter of Opinion?
According to otolaryngologist Henry P. Barham, co-founder of VinoTastr, our taste buds play a critical role in choosing the perfect wine.
Individual sensitivity to taste profoundly influences how we perceive flavors. For example, if you dislike cilantro, it’s likely due to how your taste receptors respond to bitterness.
Developed over a decade of research, a simple at-home kit is designed to measure individual sensitivity to the four primary tastes: bitter, sweet, salty, and sour. Based on the results, the company creates a personalized taste profile and sends tailored wine recommendations via a periodic newsletter.
VinoTastr also fosters a community where wine enthusiasts can share preferences, tips, and discoveries, helping one another explore new and preferred labels.
Are you interested in reading this article? You can find it in Around Wine #3!