No, let’s be clear right away: “large quantities” doesn’t refer to drinking, but to a significant fundraising effort through the world’s most important charity wine auction. If €1.027 million seems modest to you, then you can always wait for next year to see if Barolo en Primeur—the annual charity auction held at the Castello di Grinzane Cavour—manages to break its own record.
On October 25, the Barolo en Primeur auction was held at the Castello di Grinzane Cavour, with live connections to Christie’s offices in New York and 67 Pall Mall in London. The event was supported by the Fondazione CRC Donare ETS and Fondazione Cassa di Risparmio di Cuneo, in collaboration with the Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani.
Bids, available online via the Auction Collective platform, came from Italy, the United States, England, Canada, and China. All were hammered down by auctioneer Cristiano De Lorenzo, director of Christie’s Italy.
Are you interested in reading this article? You can find it in Around Wine #3!